We feel all owners should be kept up to date on their vacant rental property. It is for this reason that APMPros sends out a weekly listing report to all owners with vacant properties. The report is called “This Week’s Listing Report” or TWLR.
It is sent out every 7 to 10 days. This gives owner’s a chance to look at real numbers and make changes to the listing that they feel may help, such as rent rate.
Below is a Sample TWLR that would be sent to an owner.
Hello Bill and Mary Smith,
This is This week’s Listing Report (TWLR) I try to send them out to all owners once a week or about every 7-10 days.
The report below shows we have had some traffic but not as much as we would like. It looks like people are looking at the property but not scheduling a showing. We have had 47 page views in 10 days and only 2 showings.
This could be because the rent rate is too high, I have it listed for $3,350 and the median rent for your market is $3,100
I have the property scheduled for – open showings, meaning they can schedule a showing anytime that works for them.
If you like, you can review your property listing, along with other listings APMPros has at this time on our website at https://www.apmpros.com/vacancies/
You can also view properties on our scheduling website at https://showmojo.com/4eeeeaf05b/listings/mapsearch
Please advise if you would like me to make any changes to the listing, such as rent rate, verbiage, or if you see an error that needs to be changed, and I will update the listing within 10 hours.
Below is this week’s listing report
Listing Address: 909 23rd Ave S, Seattle, WA
Days on Market: 10
Report Period: from January 30, 2019 through February 5, 2019
|Recent Lead and Showing Activity:|
|Collected leads (during the report period)||3|
|Scheduled showings (conducted during and after the report period)||1|
|Conducted showings (scheduled before and during the report period)||2|
|Upcoming showings (scheduled in the future)||0|
|Lead Funnel Analysis (with Conversion Percentage):|
|Leads (total leads during on-market period)||6|
|Leads scheduled (leads that scheduled a showing)||2||(33%)|
|Actual showings (total conducted and upcoming showings)||2||(100%)|
|Prospect Feedback (highest: 5, lowest: 1):||Week||Total|
|Both agent and prospect attended the showing||–||–|
|Presentability of the listing||–||–|
|Asking rent versus similar listings||–||–|
|Likelihood to apply||–||–|
TWLR – a listing report outlining listing traffic organ and showing